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How to Read Google Search Results

Google is the most popular search engine on the Internet. Billions of searches are done every day. In order to make best use of this tool, it is important to be able to understand the search results.

This picture shows the result of searching using the word “Bag”.

  1. The search term is Bag
  2. The results below encompass All types of matches. (All is blue) To see only results related to shopping for example, click on the word shopping. Clicking on the word More will display additional search result categories.
  3. The Google search found almost 2 billion web page matches for the word Bag, and it took 2/3 of a second to accomplish the search.
  4. For the search “Bag” some of the shopping matches are displayed. For other search terms, there may be no shopping section.
  5. One result is displayed to the right, to give the meaning of the word, some images related to the word and some related search terms.
  6. The search results which link to web pages are shown here.

This view shows the additional categories listed under the More button.

In this example, the first three search results are noted as being Ads (note the green box with the word Ad). This means that the company listed has paid to be shown at the top of the list when this term is used in a search. It does not mean that this search result is better or worse than other results, but the fact that it is on the top of the list because it has been paid for, is important to know.

In future blog posts we will explore how to read and evaluate each search result further. We will also get into more detail about some of the more useful search result categories, such as Images.

How to read Google search results - getting started
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